Register Today for Wild Alaska Pollock Industry Annual Meeting

 

SEATTLE, Wash.—There’s still time left to register for the jam-packed October 27th Annual Meeting for the Wild Alaska Pollock industry, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. In addition to famed-chef Nancy Fuller who will deliver an exciting keynote address, other dynamic speakers will focus on current consumer sentiment and global opportunities for the industry to capitalize on.  

“Every year we try and best ourselves, finding the most insightful, exciting and passionate speakers to dazzle our Annual Meeting attendees,” said Craig Morris, Chief Executive Officer of GAPP. “GAPP invests in research every year so that we can serve as the ‘intel inside’ that powers the entire industry. This meeting provides us the opportunity to share some of those insights with the industry and get everyone thinking on how we can action against them.”  

One such session will be presented by Mary Elizabeth Germaine of Ketchum Analytics who will share the annual results from GAPP’s year-over-year consumer research which tracks consumer sentiment and perceptions of Wild Alaska Pollock. Germaine will also discuss the unique U.S. consumer mentality that continues to evolve rapidly as pandemic conditions ebb and flow.  

Venturing outside the U.S. and looking at the world from a global view, research firm McKinley will update attendees on a new GAPP initiative that seeks to diversify the international market opportunities for Wild Alaska Pollock by evaluating existing, new and emerging export markets. The project, which began in earnest just a few short months ago, will be a massive undertaking for GAPP that’s meant to identify for the industry the most fruitful future markets for Wild Alaska Pollock product opportunities.  

“By listening and exploring, through research, we’re better able to invest GAPP dollar but also our industry’s resources into new opportunities,” said Morris. “We’re excited to present this new research and discuss the implications with our meeting attendees and hope that these insights—even if they’re challenging—jumpstart some necessary conversations about the future of our fish.”  

The event will begin at 8:00am and last until 1:00pm PDT. Information about the event’s theme and a detailed agenda is available on the GAPP website. GAPP would like to thank its current event sponsors: Glacier Fish Company, Global Seas, the Alaska Seafood Marketing Institute, Neptune Snacks, UniSea, Trans-Ocean, Urner Barry, R3 Consulting, Ketchum, SeaTech, and Trident Seafoods. GAPP is still actively seeking sponsors for this important event. Companies interested in sponsoring this event can contact GAPP for more information at [email protected].