GAPP Hires New Social Media and Membership Coordinator

SEATTLE, WASHINGTON—In order to continue to grow and serve the mission to increase demand for and raise awareness of Wild Alaska Pollock, the Association of Genuine Alaska Pollock Producers (GAPP) announced today that they have hired Lydia Moore to fill its Social Media and Membership Coordinator position.

The Social Media and Membership Coordinator will assist GAPP in crafting the online narrative and creating an engaged social media community for Wild Alaska Pollock—one of the most prominent goals laid out in the organization’s current and future strategic plans. The role was also designed to ensure that GAPP members receive superior service and are engaged with GAPP’s programs and initiatives overall.

“For our small but mighty team this is a critical role and we sought out someone energetic, creative, passionate and eager to learn about our wonderful Wild Alaska Pollock,” said Craig Morris, GAPP’s Chief Executive Officer GAPP. “Lydia is just that—and will be a great addition to GAPP, the industry and of course Team Wild Alaska Pollock.”

Lydia, from Birmingham, Alabama is a graduate of Auburn University where she received a B.A. Summa Cum Laude in Public Relations. Moore has a passion for communications and most recently worked as an independent contractor, building her own business as a professional brand builder for companies ranging from food and beverage, pharmaceutical and even equipment manufacturers. She previously worked at her alma mater in the office of the Provost as a marketing assistant. Moore not only has a deep communications experience but is also an experienced graphic designer.

“I am eager to begin using my social media skills and passion for bringing people together to promote and engage the world about Wild Alaska Pollock with the GAPP team. I’m so honored to work with such a great team that has treated me with the utmost kindness from the start. I can’t wait to learn more and truly dive head-first into this position!” said Moore.

“Lydia has established herself as a go-getter who has a creative spirit and a desire to serve our organization and broader industry. I can’t wait for her to meet our members and build a passionate community that loves our brand: Wild Alaska Pollock,” said Morris.

Moore will assume her duties on or about January 4, 2021 and can be reached at [email protected].