Sampel Headline

Consistency can be a challenge, but it’s one that our entire industry should readily—and gladly—take on because it will pay huge dividends for us in the long-term.

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Consistency can be a challenge, but it’s one that our entire industry should readily—and gladly—take on because it will pay huge dividends for us in the long-term. We have the benefit of having a protein that is practically perfect in every way, so as far as I see it, our job is to support that protein in every possible way and put our best foot forward, always. The protein itself when it comes to taste, nutritional value, sustainability and more—is perfectly consistent. It’s our job now to help consumers develop the same loyal and dare I say comforting following they have for the golden arches for our fish.